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Research and Strategy
The NPA Approach to Research & Strategy
We ask questions where people are comfortable answering them
We DO NOT set quotas on the method of answering a response
We DO set quotas on the person’s method of voting
Shorter and more frequent surveys (same cost, more data points)
More verbatim responses on issue sets
We ask poll questions with an end product or message in mind, and we do more focus grouping on issues
We don’t just spit numbers out at you, we use our years of experience to guide the strategy.